▲ The handbook
AI for Marketers.
Campaign drafts, brand-voice consistency, and competitive research are where AI earns its keep — not the autoplay slop on LinkedIn. We look for real workflow integration in public product evidence and clearly label hands-on tests when we run them.
Featured for marketers.
Marketers · Researchers
Amazon Quick.
An AI assistant for workplace workflows.
We think Amazon Quick is one of the more interesting enterprise AI assistants we have tested because it feels designed as a real workplace system rather than just a chatbot with extra branding. The account setup is…
- Research
- Workflow automation
- Team collaboration
- Document drafting
- Knowledge work
Marketers · Writers
ChatGPT Work.
A long-running AI work agent for real tasks.
We tested ChatGPT Work on two demanding jobs that go beyond normal chatbot demos: making and publishing a YouTube video from a minimal prompt, and finishing a half-built mobile app through the Apple Developer publishing…
- Workflow automation
- Video production
- Voice generation
- App publishing
- Research
- Knowledge work
Lawyers · Researchers
Claude Projects.
A long-context workspace for your work.
Claude Projects is one of Claude’s most useful features for people who work on long-term tasks. Instead of starting a new chat every time, you can create a dedicated project workspace with its own files, instructions…
- Long-document analysis
- Knowledge work
- Team collaboration
Researchers · Writers
Perplexity.
An answer engine with citations.
We think Perplexity is still one of the best tools for quick, sourced web research. When it works well, it gives you a fast answer with citations attached, which is exactly why people keep using it as a search…
- Research
- Source-backed answers
Designers · Engineers
Reactor LingBot World 2.
Real-time AI world generation in the browser.
Reactor LingBot World 2 is an early browser-accessible way to try LingBot-World 2.0, also called LingBot-World-Infinity by Robbyant. The pitch is exciting: give the model a reference image and a prose prompt, then…
- AI world generation
- Interactive prototyping
- Game concept testing
- Visual research
Marketers · Researchers
Workspace Agents in ChatGPT.
Shared AI agents for team workflows.
We think Workspace Agents in ChatGPT is one of OpenAI’s more important product moves for teams, because it pushes ChatGPT beyond one-off chats and toward shared workflow automation. Instead of acting like a personal…
- Workflow automation
- Knowledge work
- Research
- Team collaboration
The next shelf.
Filter view →Marketers · Writers
Descript.
Edit audio and video like a doc.
We think Descript is still one of the most practical tools for transcript-first audio and video editing. If you think of it as "edit media like a document," the product makes immediate sense, especially for podcasts and…
- Podcast editing
- Video editing
- Transcription
Designers · Marketers
Figma Make.
Prompt to working prototype.
We think Figma Make is promising for fast prototyping, but the public feedback is clearly more mixed than the marketing suggests. It is best understood as a design-to-prototype shortcut, not a reliable way to skip…
- Prototyping
- Web app generation
Marketers · Freelancers
Fireflies.
An AI notetaker for your meetings.
We think Fireflies is a solid meeting assistant if your main problem is remembering what was said across lots of calls. It automatically joins meetings, captures transcripts, and makes past conversations searchable…
- Meeting transcripts
- Action items
- Search across calls
Marketers · Writers
Jasper.
An execution platform for marketing teams.
We think Jasper used to be the default name people mentioned for AI marketing writing, and it is still a serious product. The current positioning is broader than simple text generation: it is about workflows, brand…
- Campaign workflows
- Content production
- Brand voice
Marketers · Freelancers
Lavender.
An email coach for sales reps.
We think Lavender is a cold-email coach, not a general writing tool. It lives where sales reps actually work and focuses on improving email quality as you write, which makes it much more practical than a standalone…
- Cold email
- Sales outreach
From the dispatch.
All news →OpenAI previews Ultrafast mode as ChatGPT usage gets more flexible
Aug 15, 2026·6 min readAnthropic starts building custom chips for Claude
Aug 9, 2026·4 min readAI chatbot privacy warnings are turning into a workplace security problem
Aug 5, 2026·7 min readClaude chats did not need to be hacked to show up in Google
Jul 28, 2026·6 min readMicrosoft reportedly tests Kimi K3 for Copilot
Jul 25, 2026·5 min readAnthropic ships Claude Opus 5 with near-Fable performance at half the price
Jul 24, 2026·6 min readKey terms.
Full glossary →- Agent skillA reusable package of instructions, examples, and resources that teaches an AI agent how to perform a specific kind of work.
- AI agentAn AI that doesn't just answer questions but takes a goal, makes a plan, and uses tools to carry it out across multiple steps.
- Computer useAn AI capability that lets an agent operate software through the visible interface by reading screens and using controls such as a mouse and keyboard.
- Few-shot promptingShowing an AI a couple of worked examples in your prompt so it copies the pattern instead of guessing.
- Fine-tuningFurther training a general AI model on your own examples so it adopts a specific style, format, or domain.
- Foundation modelA large, general-purpose AI model trained at huge scale that other tools and products are built on top of.
- Human in the loopA workflow design in which an AI pauses for a person to review, correct, approve, or take over at important points.
- Large language modelThe kind of AI — trained on vast amounts of text — that powers chatbots and writing assistants by predicting the next word.
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